Jordan Price (b 1979) is a New York City-based artist commonly known by his alias Jor, which he has used since the early 1990s to brand himself in the street art world and beyond.
Throughout his career, Jor’s creative output has taken many forms — from graffiti art to custom sneakers, airbrushed clothing, apparel design, footwear design, graphic design, and traditional canvas painting— however, his colorful and crisp graphic style has remained constant.
In the early 2000s Jor became established as one of the world’s top custom sneaker artists, often spending months at a time painstakingly embellishing a single pair of shoes. His outstanding knack for detail and his desire to push the aesthetic boundaries of footwear graphics brought him both celebrity clientele and collaborations with major brands such as Huf, Adidas, Asics, Gatorade, Sapporo, and Nike. Jor traveled extensively with the world’s largest street culture exhibition, Sneaker Pimps, and gave numerous workshops on custom sneaker painting. He later had a long stint as a footwear designer for one of the biggest private label footwear companies in New York City. Ultimately he found that painting offered him creative freedoms that other mediums couldn’t.
Jor’s approaches his paintings as a visual journal, exploring current and past events in his life, processing the cultural world around him, and also painting his goals and desires in a physical form. His artwork communicates in a visual language inspired by the after school cartoons he watched as a youth and by the bold, saturated color pallet used in his graffiti. Jor’s themes often celebrate images of wealth and abundance.